Biblioteca

Estos son algunos de mis libros de negocios favoritos. Si tienes alguna sugerencia, quieres compartir tu impresión, o quieres recomendarme algún libro, por favor deja un mensaje en los comentarios más abajo indicando el ISBN. Como te puedes imaginar, las clasificaciones no son absolutas, ya que hay algunas obras que caben en varias de ellas…
Los libros marcados con * son libros que a mi me han gustado especialmente.

ÚLTIMA ACTUALIZACIÓN: 11/01/2010

INNOVACIÓN

The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Business (Collins Business Essentials); Clayton M. Christensen	Open Innovation: The New Imperative For Creating And Profiting From Technology; Henry William Chesbrough
The Wisdom Of Crowds; James Surowiecki	Crowdsourcing: Why The Power Of The Crowd Is Driving The Future Of Business; Jeff Howe
Democratizing Innovation; Eric Von Hippel	The Innovator’s Solution: Creating And Sustaining Successful Growth; Clayton M. Christensen

NEGOCIOS 2.0

Wikinomics: How Mass Collaboration Changes Everything; Don Tapscott	The Cluetrain Manifesto: The End Of Business As Usual; Christopher Locke
Long Tail, The, Revised And Updated Edition: WHY THE FUTURE OF BUSINESS IS SELLING LESS OF MORE; Chris Anderson	Free: The Future Of A Radical Price; Chris Anderson
Tribes: We Need You To Lead Us; Seth Godin	Groundswell: Winning In A World Transformed By Social Technologies; Charlene Li

HABILIDADES

The Seven Habits Of Highly Effective People: Restoring The Character Ethic; Stephen R. Covey *	Organizate Con Eficacia/ Getting Things Done; David Allen *
Start With No: The Negotiating Tools That The Pros Don’t Want You To Know; Jim Camp *	How To Win Friends And Influence People; Dale Carnegie
Presentation Zen: Simple Ideas On Presentation Design And Delivery; Garr Reynolds	Never Eat Alone: And Other Secrets To Success, One Relationship At A Time; Keith Ferrazzi
Slide:ology: The Art And Science Of Creating Great Presentations; Nancy Duarte	Ignore Everybody: And 39 Other Keys To Creativity; Hugh MacLeod

ESTRATEGIA Y GESTIÓN

Blue Ocean Strategy: How To Create Uncontested Market Space And Make Competition Irrelevant; W. Chan Kim	Gestion Del Talento En La Nueva Economia; Pilar Jerico Rodriguez
Re-imagine!; Tom Peters	Good To Great: Why Some Companies Make The Leap… And Others Don’t; Jim Collins
The Goal; Eliyahu M. Goldratt	The Balanced Scorecard: Translating Strategy Into Action / Robert S. Kaplan, David P. Norton;

MARKETING Y VENTAS

Reality Check: The Irreverent Guide To Outsmarting, Outmanaging, And Outmarketing Your Competition; Guy Kawasaki *	Rules For Revolutionaries: The Capitalist Manifesto For Creating And Marketing New Products And Services; Guy Kawasaki *
Crossing The Chasm; Geoffrey A. Moore	Purple Cow; Seth Godin
The Tipping Point: How Little Things Can Make A Big Difference; Malcolm Gladwell	Guerrilla Marketing, 4th Edition: Easy And Inexpensive Strategies For Making Big Profits From Your SmallBusiness; Jay Conrad Levinson
Marketing Management (13th Edition) (Marketing Management); Philip Kotler

EMPRENDER

The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything; Guy Kawasaki *	The Little Black Book Of Entrepreneurship: A Contrarian’s Guide To Succeeding Where Others Have Failed; Fernando Trias De Bes *
The 4-Hour Workweek: Escape 9-5, Live Anywhere, And Join The New Rich; Timothy Ferriss *	The Republic Of Tea: The Story Of The Creation Of A Business, As Told Through The Personal Letters Of Its Founders; Mel Ziegler

ECONOMÍA

Funky Business: Talent Makes Capital Dance; Jonas Ridderstrale	Freakonomics: A Rogue Economist Explores The Hidden Side Of Everything; Steven D. Levitt
Padre Rico, Padre Pobre; Robert T. Kiyosaki	La Crisis Ninja Y Otros Misterios De La Economía; Leopoldo Abadía *

TECNOLOGÍA

Managing IT As A Business: A Survival Guide For CEOs;
Mark Lutchen

Beyond Fear: Thinking Sensibly About Security In An Uncertain World;
Bruce Schneier

OTROS

The Black Swan: The Impact Of The Highly Improbable; Nassim Nicholas Taleb *	Who Moved My BlackBerry?; Lucy Kellaway
The Dilbert Principle: A Cubicle’s-Eye View Of Bosses, Meetings, Management Fads & Other Workplace Afflictions; Scott Adams *

EN COLA

The Logic Of Failure: Why Things Go Wrong And What We Can Do To Make Them Right; Dietrich Dörner	Group Genius: The Creative Power Of Collaboration; Keith Sawyer
Bootstrap: Lessons Learned Building A Successful Company From Scratch; Kenneth L Hess	The Cathedral And The Bazaar: Musings On Linux And Open Source By An Accidental Revolutionary (O’Reilly Linux); Eric S. Raymond
Chaotics: The Business Of Managing And Marketing In The Age Of Turbulence; Philip Kotler	The Hacker Ethic: And The Spirit Of The Information Age; Pekka Himanen

VUESTRAS SUGERENCIAS

The Fifth Discipline: The Art & Practice Of The Learning Organization; Peter M. Senge – Sugerido E.Casalduero	Recursos Humanos: Dirigir Y Gestionar Personas En Las Organizaciones; Porret Gelabert, Miquel – Sugerido E.Casalduero
The Next Evolution Of Marketing: Connect With Your Customers By Marketing With Meaning; Bob Gilbreath – Sugerido deMaria_Velasco	El Libro Rojo De La Publicidad: Ideas Que Mueven Montañas; Luis Bassat – Sugerido E.Martin
Contemporary Strategy Analysis; Grant, Robert M. – Sugerido E.Martin	Economía, Teoría Y Política; Francisco Mochon Morcillo – Sugerido E.Martin

Biblioteca

Javier Escuriola
A mí como he leido pocos libros de los que apuntas en la lista, me da un poco de vergüenza opinar, pero creo que falta el Principio de Peter, de Lawrence Peter. Creo que lo pondría en la categoría Otros

Enrique M
Apunta un par de libros imprescindibles:
- El libro rojo de la publicidad de Luis Bassat
- DIRECCION ESTRATEGICA de GRANT, ROBERT M.
-

Hay otro libro sobre economía que yo no he visto, pero me han recomendado. Se llama ECONOMIA: TEORIA Y POLITICA (6ª EDICION)
de MOCHON MORCILLO, FRANCISCO. También me parece interesante el libro de El hombre que cambio su casa por un tulipan de Trias de Bes para tenerlo en la lista.

Saludos.

Eva Velasco
La lista me parece estupenda!. Añadiría todos los de Seth Godin, Tribes que ya tienes y Dip, que es una buena reflexión sobre cuando vale la pena persistir. Ultimamente he leído The Next Evolution of Marketing y me ha parecido excelente, una nueva manera de mirar al nuevo marketing, marketing con significado, marketing with meaning.